Dreams Clarified,
Brands Optimized
If we had an endless amount of resources so that I could offer my services for free, I would do it in a heartbeat. We have bills and shelter to pay for food, but that doesn't mean we can't try. Check out our resources at the meager price of free.99 with a small caveat: we want your email to keep up-to-date with future free resources and other brand identity-related content.
Kyle Mack, founder Vokol Branding
Deconstructing branding
Are you seeking monthly insights into optimizing brands through brand identity design? Or perhaps you're interested in a business owner's light-hearted reflections? No matter what you're looking for, you can find it here and more. Please subscribe so you don't miss out!
Brand Identity for Small Business Owners
Most entrepreneurs want a logo. Even I, a graphic designer, wanted a logo when starting. The problem is that many of us don't understand why we want something. Logos can be expensive, and it is a big risk to invest that kind of time and money based on an impulsive desire.
Crafting Vokol: A Brand Identity Odyssey
In 2021, when I came up with the name for what would later become my business, my friend Austin Smith told me, “Imagine 20 years from now you tell someone about this idea you had for a business, and they say, ‘Oh, sounds like a great idea. Did you do it?’ and you respond, ‘No, well I couldn't come up with a name.’”
Be present,
be the best ONLY choice.
Many brand-speak-esque guides go straight to the downloads folder—because many of them are useless. They don’t change anything. I get it, as someone who currently has a downloads folder on this computer with far too many downloads I have yet to read. But I don’t want to read them, and you don’t have to either. So I limited myself to one page, one page that shows you how to position yourself, not only by taking note of the things that make your business unique, but also showing you how to utilize it in the real world.
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![Visual Identity Guide FREE Vokol Branding Guide For Entreprenuers and Business Owners]()
Visual Identity Guide
A Complimentary guide to building a visual identity system
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![FREE Styleguide Template For Business Owners]()
Two Page Style Guide Template
Make it easier for your freelance graphic designer by downloading this plug-and-play template.
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![Free Brand Guide For Business Owners And Entreprnuers]()
Brand Guide
This 3-Step Brand Guide is designed to help you optimize your brand by clarifying the 3 pillars of your brand
