Visual Identity Design is more than just “stuff that looks good”!
Most entrepreneurs want a logo. But the problem is they don’t know why they want a logo or why it is important. Logos 1. Can be expensive and 2. They don’t always solve business problems.
I get it you want to save time and money. I didn't know what to do when I was starting and I was young having more time than money, which is why I created this document. I wanted to create a free resource to help small up-and-coming business owners think about identity systems.
Improving your brand identity takes time, money, and patience. This is not a thing you do once, but rather something you will do and will continue to do.
Investing in brand identity clarifies your business's purpose when starting and helps you save time and money down the road.
Clients of mine have always reported that marketing and moving their company forward as a whole becomes easier when they go through this process.
This document will cover the visual side of things: colors, fonts, and logos. I plan to keep it simple and easy to understand, removing all the fancy graphic design jargon we creative types drive our clients crazy with.
Read this guide, and hopefully, you will either:
Know how to go about starting the process
You will have enough know-how to hire someone who knows what they are doing.
So download the file, and dive into the beautiful world of brand identity design.
