We Are a Place Set Apart For Life Changing Experiences In Christ
Photo: Jacob Estep
Lake Geneva Ministries exists to provide a place set apart for campers and guests to have life-changing experiences. They operate throughout the year serving over 28,000 young people, families, and adults annually, supported by a volunteer staff of over 400 dedicated individuals.
About
Over the past 2 years, we have seen a decrease in volunteers and a rise in inflation-making it difficult to staff our programs that are bursting at the seems and even more difficult to keep prices down as gas and food prices go up!
The Problem
The Goal
To share camps story with it’s constituents: parents, donors, and volunteers-who believe in the life-changing power of our Lord and savior Jesus Christ.
The Strategy
In order for ministry to take place we need three things:
People to minister to
People to generously fund our mission
And people to serve in the ministry
Legacy Building
My job was to share the story of camp with our audiences: volunteers, youth leaders, parents, and donors.
Target Audience
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Inviting a wide range of people to participate in project days, summer staff, and volunteering for winter camp
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Sharing the life-changing story of camp with generous souls who want to see the mission of camp move forward
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Managing and leading promotion by pushing media efforts to reach parents and tell them about camp via videos, email marketing, social media, etc.
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Working with our ministry relationship manager we sent out marketing materials to help them advertise our programs
What’s Next?
Camp is open. Lives are being changed. All thanks to generous hearts of donors and humble hands of volunteers.
Parents are heroes in the eyes of their kids.
We are continuing to partner with the local church in 2023 as a place sat apart!